Hijabies (again) in a Dolce & Gabbana campaign, should we be flattered?
DolceGabbana hijabies

Hijabies (again) in a Dolce & Gabbana campaign, should we be flattered?

Two hijabies side by side with the famous social media influencer, Cameron Dallas, for a Dolce Gabbana campaign is quite a surprise. Or is it? Iconic Muslim women have already been on D&G campaigns, in particular for their Hijab and Abaya Collection. This time it has nothing to do with modest clothing or the Arab tradition, but rather it is a normal campaign for sunglasses and eyewear. Should we, as Muslims and hijabies, be flattered?

I was scrolling through instagram when this post stopped me. “Who? When? Why?”.

*Who is the guy? Cameron Dallas, Calvin Klein model, Influencer, famous on Vine…   

Three quarters of the photo is occupied with the two hijabies posing besides Cameron Dallas, while a few other people are situated behind these “main” three. It seems as if the hijabies and Dallas are posing for a selfie while those in the back are waiting their turn to to take their selfie with model, Dallas. Another interpretation of this image would be that the hijabies are in the front with Dallas while those without hijab are at the back of the image.  

If we think about it, having these roles reversed would have been impossible such as putting the hijabies at the back of the picture. You can’t put a hijabie in the back of a commercial. As the movie Dirty Dancing once said, “Nobody puts baby in a corner”. This image can come as a surprise to many as we would assume that a brand like Dolce & Gabbana might be afraid to represent Islam on the cover of their campaign. The picture can be thought of as a risk (for the D&G campaign) due to non hijabies not being able to relate to it and this could lead to a decrease in sales. However, it is clear that Dolce & Gabbana wanted to represent inclusivity by publishing this picture.  

Furthermore, this is not the first time that women in hijab have appeared in a Dolce & Gabbana commercial or campaign.

I cannot count how many times this picture has been shared and for good reason too! It was for the D&G Abaya Makeup collection. Everything in this photo is thought out to the tiniest detail and the color assortment is perfect.

Leena Ghout is a role model for many of those who follow the style of ‘modest fashion’. Besides Dolce & Gabbana, she has worked with Adidas Original, Fendi and many more. She has a style that you won’t forget.

Fatma Hussam has created her own jewelry store called Masjewels. Her Instagram is full of inspiring styles. She is the embodiment of femininity, beauty, and elegance. That is why it comes as no surprise that Dolce & Gabbana had chosen her for their collection.

The iconic Hijabhills has also participated in their Hijab & Abaya Campaign in many ways. She is an inspiration for many Muslim women in today’s day and age but I would need an entire article to talk about her contribution to the community. She totally deserves her 1,2m followers on IG!  

What was I writing about again? Oh, yes! Should we, as Muslim women be flattered to be represented on a Dolce & Gabbana campaign for no apparent reason?  

On one hand, I understand their choice, they’re proving to the world that Dolce & Gabbana is an open-minded brand which includes diversity. It’s for everyone. On the other hand, hijabies should not become a means to attract attention. The first thing that came to my mind is “hijabies will become consumers of D&G because of this picture”. Since it’s an eyewear campaign I personally don’t think that they’ve done it to gain more customers. Cameron Dallas alone would have been enough to get all this attention. On top of that, the hijabies are not the ones wearing the glasses.

Two possibilities: Their purpose was to become visible and to value the position of Muslim women in society OR It was only to get the attention of the world.

What do you think?

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